ENO Hammocks
Founded in 1999, Eagles Nest Outfitters (ENO) has been the leader in gathered-end hammocks and revolutionizing the traditional approach to relaxation. Establishing the now familiar hammock hanging culture that can be seen throughout parks, college campuses, festivals, and campsites across the world. The challenge at hand was to communicate the same values that go into their product development as their communication throughout all aspects of marketing strategy.
ENO Hammocks
Founded in 1999, Eagles Nest Outfitters (ENO) has been the leader in gathered-end hammocks and revolutionizing the traditional approach to relaxation. Establishing the now familiar hammock hanging culture that can be seen throughout parks, college campuses, festivals, and campsites across the world. The challenge at hand was to communicate the same values that go into their product development as their communication throughout all aspects of marketing strategy.
Brand video for ENO Hammocks touching on company tagline: Explore. Connect. Relax.
Elevation in studio product photography through styling, lighting, props, and post photo retouching.
Camera Operated by Sarah Holm
Introduction to the updated SingleNest and DoubleNest Hammocks through existing footage from brand video in collaboration with studio photography and After Effect animations
2023 Product Catalog
Hammock Landing Page
Task was to create an overarching landing page to give a deeper overview of ENO’s best selling SingleNest, DoubleNest, DoubleNest Print, and DoubleNest Print Giving Back Hammocks from paid advertisement channels. The beginning template to further build out for additional products.
Product Page Refresh
The overall goal was to reduce bounce rates and enhance the shopping experience by formatting page sections for responsive capabilities. This was achieved through the addition of a block module construction and the redesign of the specifications/below scroll content.
Amazon Presence
As Amazon continued to grow and customers became more reliant on online shopping, ENO found itself behind the curve when it came to it’s competitor brands. My challenge was to completely overhaul ENO’s presence on the platform to be a more effective shopping experience. Through the development and instruction of a branded store, elevated photography that communicated product attributes, consistent formatting, and Amazon A+ content, we better positioned the brand for a competitive advantage.
Packaging design for new product launch of TravelNest Hammock + Straps Combo
Variety of Print and Digital Advertisement executions
